Client Background:
Founded in 1937 by Manny Bernstein, Paloma Blanca was first known as Blue Bird Dress. With its original location in downtown Toronto, Canada on the popular Spadina Avenue, the company began with a bridal gown and evening wear division
Client Request:
Paloma Blanca approached us with a unique request, they wanted a new website design that was modern and clean while combining their sister brand “Mikaella Bridals” website with the new updated Paloma Blanca website while keeping it somewhat seperate.
We spent some time thinking about how this would work from a UX design, technology and SEO perspective.
Noteworthy:
We created a custom search algorithm that would allow you to search based on SKUs across the different brands & content types, Gowns and Real Brides without pulling in blog content.
