In a nutshell
ABM is a digital marketing strategy for B2B companies that know exactly the companies or profiles they would like to target.
Account-based marketing immediately reallocates your marketing energy from lesser-value to high-value companies to ensure marketing and sales are aligned. Your team gets to work and communicate with valuable accounts as if they’re individual markets.
Alongside customizing the buyer’s journey, content, and campaigns to those targeted accounts, you’ll see a boost in ROI, optimization, and customer loyalty.